About Us
Amazigh Heritage
Una is a brand that celebrates the rich heritage and culture of the Amazigh, who have inhabited North Africa for thousands of years. The brand specializes in ethnic Amazigh jewellery that is handmade by skilled artisans using traditional techniques and materials that have been passed down through generations.
We aim to promote and preserve the rich cultural heritage of the Amazigh through the creation and distribution of high-quality, ethically sourced, and handmade Amazigh jewellery. We aim to support Amazigh artisans and communities by providing a platform for their work, promoting fair trade practices, and contributing to the economic development of the region.
Una – ⵓⵏⴰ
The name Una is a tribute to the matriarchal society that existed among the Amazigh before the invasions of North Africa. In Amazigh societies, women held positions of power and respect, and the brand seeks to honor the strength, resilience, and wisdom of Amazigh women through its name and designs.
Una’s mission is to promote Amazigh culture and heritage by preserving and showcasing the beauty and symbolism of Amazigh jewellery. The brand’s designs draw inspiration from the intricate patterns, symbols, and colors that are significant in Amazigh culture, such as the use of the Tifinagh alphabet, a script that has been used by the Amazigh people for centuries.
Preserve
Una is not just a brand, but a community that supports and uplifts Amazigh artisans and culture. The brand works directly with local artisans and cooperatives to create unique and authentic jewellery pieces that are ethically sourced and produced. By purchasing from Una, customers are not only getting a beautiful piece of jewellery but also contributing to the preservation of Amazigh heritage and the empowerment of Amazigh communities.
Vision
Our vision is to become a leading global brand in Amazigh jewellery, recognized for our commitment to preserving and promoting the cultural heritage of the Amazigh people. We aim to inspire people around the world to appreciate and embrace the beauty and symbolism of Amazigh jewellery, while supporting the empowerment and economic development of Amazigh communities. Through our work, we envision a world where the rich diversity of indigenous cultures is celebrated and preserved for generations to come.